Licensed agents only · Melbourne

The properties that never hit the portals.

A paid, verified network where estate agents share off-market stock with each other before it goes public. Suburb-level only. No addresses, no signboards, no buyer traffic from the open web.

Listed 2 days agoSuburb shown. Street never is.
9 days
Median time from listing to sold, off-market
0
Street addresses stored, shown or shared on the platform
19
Inner and bayside Melbourne suburbs covered
1%
Platform fee on the sale price, only when a sale settles. No listing or advertising fees
Why this exists

The portals were built for buyers. This was built for you.

realestate.com.au and Domain charge agents thousands per campaign, then hand the enquiry to whoever bid highest for placement. Incognito Property keeps the stock inside a vetted agent network. The vendor keeps their privacy. The agent keeps the relationship.

See what membership costs →
01

Suburb-level only, by design

Street addresses are not a hidden field. They are never stored. Introductions happen agent to agent, the way off-market has always worked, only faster.

02

Every member verified

Victorian licence or representative number checked against the Consumer Affairs register, and the agency's officer in effective control confirms you act for them.

03

Paid access, no advertising

Membership and a 1% fee on settled sales are the only revenue. No sponsored placement, no lead reselling, no vendor upsell. The feed sorts by recency, not by who paid more.

Melbourne skyline across the Yarra at dusk
MelbourneMembers in 19 suburbs
How it works

Four steps from licence to introduction.

Most agents are approved within two business days. Listing takes under three minutes and never asks for an address.

Apply with your licence number

We verify it against the public register and confirm your agency. Individual agents and whole offices can join.

Choose a membership

Solo, Agency or Network. Billed monthly, cancel any time. No listing fees; the platform earns 1% of the sale price only when a sale settles.

List or search off-market stock

Suburb, type, specs, price guide and vendor notes. Or filter the feed by suburb and buyer brief.

Request an introduction

One tap sends your buyer brief to the listing agent. Inspections, offers and conjunction terms happen between agents.

Start an application
On the feed this week

Quiet stock, right now.

Open the member feed
For your vendors

Your vendor will ask what off-market means. Send them this.

A plain-English explainer with your name on it: what stays private, how buyers arrive through verified agents, what the exclusivity window is, and what to weigh up. Print it or send the link.

Read the vendor explainer
Warm light through a linen curtain
No open homesNo signboard
Founding members

Lock in founding pricing before the first 100 seats are filled.

Founding members keep their rate for life and get a say in what the platform builds next. Open now to agents operating in inner and bayside Melbourne.